Risks and Benefits of Enterprise 2.0

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There are many benefits and risks associated with implementing Enterprise 2.0:

A general summary of the main benefits and risks are here.

Benefits: Enhancing productivity and efficiency; knowledge, reputation and staff engagement.

Risks: Security; loss of control; reputation; reliability; productivity; and resources, lack of motivation, lack of strategy.

I read a few articles about the success stories of people and companies using utilising  and it was clear that, if implemented correctly; Enterprise 2.0 tools can have a huge payoff in the end.

One article that piqued my interest the most was this one on how IBM used social media to increase employee innovation. Looking at the stats they clearly know how to get the employees to use web 2.0 tools:

Social Media Stats
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  • No IBM corporate blog or Twitter account
  • 17,000 internal blogs
  • 100,000 employees using internal blogs
  • 53,000 members on SocialBlue (like Facebook for employees)
  • A few thousand “IBMers” on Twitter
  • Thousands of external bloggers,
  • Almost 200,000 on LinkedIn
  • As many as 500,000 participants in company crowd-sourcing “jams”
  • 50,000 in alum networks on Facebook and LinkedIn

“It was a big, online collaborative experiment,” IBM’s Christensen said. The payoff was clear, it was like creating a giant online portfolio with thousands of different ideas and innovations.

This resulted in:

Crowd-sourcing identified 10 best incubator businesses, which IBM funded with $100 million and $100 billion in total revenue with a 44.1% gross profit margin in 2008.

But when can Enterprise 2.0 go wrong? What are the risks involved?

I read this article about the reasons why enterprise 2.0 projects fail. Most of it covered the lack of strategy involved. Social computing projects start without any web 2.0 tools in mind. Or the Enterprise 2.0 effort starts of successfully but doesn’t spread through different departments across an organization.

Lack of motivation is also a big one. If employees in an organization aren’t motivated to incorporate enterprise 2.0 tools into their jobs then the effort will be useless. “Most users never read the manual, whatever the software is” says Hinchcliffe. Its important that people know how to actually use web 2.0 tools, a little social media literacy can greatly benefit the success of an enterprise 2.0 project.

While reading other blogs I started to realize the biggest risk of an Enterprise 2.0 project is the people. No matter how well employees are trained in the field and know all about social media tools, there is still a chance that someone will make a mistake. Once content is on the internet its pretty difficult to wipe the brains of the thousands of people who already saw the mistake that was made.

Sources: IBM success, 14 reasons why enterprise 2.0 projects fail

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Web 2.0 and personal productivity

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Enterprise 2.0 is “The use of Web 2.0 by companies to collaborate and connect people together.”

Over the last few days I’ve been looking at Web 2.0 tools on the web in order to gain a wider understanding of what it is and how it is relevant to enterprise 2.0. Before we can delve into the joys of how Web 2.0 can impact our personal productivity I’m going to define it as simply as I can:

Web 2.0 – It’s the new movement of internet applications that when utilised enables users or businesses to manage their productivity and create a digital identity through a social, collaborative and interactive web.

tl;dr: Web.20 is an interactive web.

Some Web 2.0 tools are:

Blogs– What’s a blog? You’re reading one right now.

Wikis– A website developed by a collaborative community that allows any user to add and edit content.

Social Networking– Websites that allow you to create your own customizable profile and then communicate with people online usually through the form of status updates( I like to see them as mini blog posts). Examples of this are Facebook and Twitter.

By now you should have a decent understanding of what Web 2.0 is. If you’re still confused or have a question, please leave a comment down below and I’ll try to explain it further.

Why is it important?

The reason why Web 2.0 is so important is it allows businesses or users to utilise to the vast community on the web to improve innovation, gain ideas, and also have a connection with the community. With this connection businesses will have an advantage over the ones that don’t use Web 2.0 tools.

Some Web 2.0 Examples:

I decided to take a look at some Web 2.0 websites on the internet:

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Flickr- A popular video and photo sharing website owned by Yahoo that allows users of the online community to tag photos with comments and feeback. It’s also used extensively by bloggers to host their images.

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Reddit– A social news website where registered users can submit their own content, either via link or text. Other users can then “upvote” or “downvote” content which then ranks the post on the website and determines it’s position on the front page.

As a person that uses Reddit extensively, I do have my own way of seeing the website.I feel as though reddit is giant collaborative blog where users can rank each blog post.

Reddit also does relate to certain Web 2.0 principles. To put it in context, the website uses to the idea of “sharing” extensively. Any user can make a post with an idea or thought about something and gain recognition by having it “upvoted.” Whether it be a post about improving the Reddit community itself or rather their own ideas.

Personal Productivity:

How does Web 2.0 impact personal productivity? To make this simple, this blog post will define personal productivity as setting goals, and accomplishing goals.

The big goal relating to enterprise 2.0 is gaining a distinguished digital identity. So lets take a look at Web 2.0 tools that can make this happen.
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Twitter- Share a thought in 140 characters or less. You can gain a large following on twitter by posting valuable or interesting information. Though as highlighted in the lecture, you should also post personal, less serious twitter updates to keep the balance of content.

There’s Web 2.0 in a nutshell. As always, please leave a comment, Web 2.0 is all about community after all!

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Succeeding as a blogger

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Blogging is an interesting way of expanding your online presence and giving yourself a good name on the web. Every person has a different definition of what a blog post should be and how you should approach the writing process.

In my opinion to the most important aspect you should think about when writing a blog post is thinking about the people reading it. Nobody in their right mind wants to sit through a boring, mundane regurgitation of some article you’ve read online. It’s important to keep in mind that you need to find an emotional connection with your audience. A blog post should be something people are actively interested in commenting on. If you cover all the bases and leave no room for debate about a topic, you’ve removed one of the most essential parts of blogging process, the comments.

My strategy will be being as honest and down to earth as possible. You’re free to express yourself in a blog. Though it is an academic blog, if you speak without emotion what separates a blog from any other tedious college paper you’ve written? Try to be informative, but at the same time be a real person to your audience.

Not everyone will agree with your blog posts. There is probably someone reading this that completely disagrees with every point I have made in this post. That’s what makes blogging so exciting, sparking arguments and discussions and comment is essential to keeping your blog lively and interesting.

Though this is my first time ever seriously blogging, I have read quite a few blogs in my time. I do like Engadget, I feel as though they’ve got one of the best tech blogs on the internet. Some people will disagree and say that they’re biased; because they praise everything Apple and shun everything Microsoft. But as I’ve mentioned earlier, you need to be honest and create your own unique opinion about your topic. Judging by the amount of comments Engadget posts get, I think they’re doing a good job creating a basis for interesting conversation.

My goal for this blog to inform my readers. And try to make it as interesting as possible.

Leave a comment! Let me know what you think the most important aspect of a blog is.

Sources: Weblog , Engadget, Youtube: Blogs in Plain English

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